- Building a Story Brand by Donald Miller
- Atomic Habits by James Clear
- Linchpin by Seth Godin
- The Personal MBA by Josh Kaufman
- DotCom Secrets by Russell Brunson
- The 7 Habits of Highly Effective People by Stephen R. Covey
- Everybody Writes by Ann Handley
- Supermaker by Jaime Schmidt
- The E-Myth Revisited by Michael E. Gerber
- The Art of Gathering by Priya Parker
Building a Story Brand by Donald Miller
Building a StoryBrand teaches you different ways and techniques to connect with your customers. Engaging with the customers is one proven method of selling your products. The book discusses the reasons compelling a customer to buy from you. The book talks about simplifying your brand message, so it can resonate with the customers, which will increase your sales. The extra information and noisy element in your brand message need to be reduced, so the actual message can come forward and win the game of eCommerce. The best lesson one can learn from this book is to stay confident because if you are confused, you may lose the game. Only having the best product won’t help you in eCommerce; the marketing strategy is all you need to speak to the customers and compel them to buy your product.
Atomic Habits by James Clear
Atomic Habit is a renowned book by eCommerce founders and leaders which revolves around habits and daily routines. The book talks about building habits and routines that can ultimately change your behavior in the long run. It gives you a stepwise guide to making small improvements and changes in your life that will bring gigantic effects in the long run. This book helps a reader maintain focus on their work by reading more, reflecting more, maintaining a journal, and building better relationships with their employees, colleagues, and customers. This book is the best self-help guide to improve yourself by taking short realistic steps. The best lesson one can get from this book is to manage your business successfully without getting stressed and by only managing yourself.
Linchpin by Seth Godin
Linchpin is the person or thing that is important for any organization. The writer Seth Godin talks about linchpins as those people who know what to do at the right time to be successful. Linchpin is labeled as the people who love their work, take challenges, stay loyal to their company and customers, and stay positive in their life. They are the people who are the key components of any successful company. Any eCommerce company can reach heights by hiring such people. This book provides you with the base and helps to create the environment where linchpins can survive and thrive. This book teaches eCommerce leaders to find linchpins who see beyond the surface level to give meaning to everything related to their organization.
The Personal MBA by Josh Kaufman
The Personal MBA is an antidote to the expensive and time-consuming degree of an MBA. The book talks in detail about marketing, sales, entrepreneurship, operations, productivity, and system designs. The book also covers the four best methods to increase revenue and the iron law of the market. The idea of price uncertainty is also explained in detail in this book. The book helps a reader make better decisions and skip errors by solving problems at the right time. Josh Kaufman teaches people a lot about business in this book by talking about overcoming business cognitive biases and protecting your own boundaries.
DotCom Secrets by Russell Brunson
The writer of this book Russell Brunson ran thousands of tests to see what works and what doesn’t for a successful online business. All these tests resulted in this book titled ‘Dotcom Secrets,’ which is packed with all the funnels, processes, and scripts used to scale any company online. This book presents the tested and proven techniques for creating and rebuilding your marketing system by defining your ideal customer. This book will change your mindset about customers and about nurturing your relationship with your customers. The best lesson from this book is to engage the customers before selling your product. The more expensive your product gets, the more difficult it becomes to sell it. So, the major point is to build trust and take your customers’ confidence before selling anything.
The 7 Habits of Highly Effective People by Stephen R. Covey
The 7 Habits of Highly Effective People is a power pack for solving personal and professional problems. The book covers principles or habits that can help you win in every game of life without losing your focus or control over it. The book talks about seven habits that can help you organize your life effectively and truly amazingly. The major problem for every eCommerce organized leader is knowing where to put the focus, time, energy, and resources. Therefore, this book is the best read for all eCommerce leaders to know their focal point. This book will help you strengthen your life, manage your team, seek stakeholders, and stay efficient to get the desired results.
Everybody Writes by Ann Handley
Everybody Writes is suggested by many people from the field of eCommerce step-wise. It is an easy step-wise guide to creating the best and most reliable content to attract suitable customers. The writer of this book Ann Handley talks about the importance of words and how words can attract customers. Ann Handley labels words as the currency that holds great importance in any business area. This Ecommerce book will help you share your message with your customers in style with clarity, brevity, and empathy. The best lesson to be learned from this book is that the skill of writing is one of the biggest skills in the world. Moreover, any marketer can learn this skill by working hard and with unstoppable practice.
Supermaker by Jaime Schmidt
Supermaker is a book packed with personal experience and the successful journey of the writer Jaime Schmidt. The writer owned a natural products brand which grew stronger and more successful with time. The writer gives advice about a product, product development, branding, social media marketing, engaging customers, and also scaling. This book proved itself to be one of the best for eCommerce leaders because of its entertainment and informational nature. It will expose you to the secrets of being a true and potential leader.
The E-Myth Revisited by Michael E. Gerber
The E-Myth Revisited is a valuable and interesting read for growing your eCommerce business by telling you the ways to work for your business by breaking down your unjust expectations and assumptions that can dilute your focus. There is no magic in the world that can make everything go smoothly and as per your expectations. The only thing that can do wonders is consistency and focus. Many eCommerce leaders lose money because they are not consistent in what they do. The best lesson one can get from this book is to stay consistent to get the predictable and desired results. The value of staying consistent is greater than you think it is.
The Art of Gathering by Priya Parker
The Art of Gathering by Parker argues about the power of meeting and coming closer, but the writer is of the view that the gathering in our lives is so unproductive and baseless. Priya Parker has actually run a lot of high-powered and fruitful gatherings in life around the world and talks about them in this book. The writer tells you what works and what does not work in the field of eCommerce with subtle examples. The writer argues that creating a memorable and meaningful experience for your employees, partners, and even customers is important as an eCommerce leader. This book can help you have a great meeting or any company conference, seminar, or retreat. The best lesson one can get from this book is to check the meeting or gathering agenda and then plan to join it or say ‘No’ to it.
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