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Building a StoryBrand teaches you different ways and techniques to connect with your customers. Engaging with the customers is one proven method of selling your products. The book discusses the reasons compelling a customer to buy from you. The book talks about simplifying your brand message, so it can resonate with the customers, which will increase your sales. The extra information and noisy element in your brand message need to be reduced, so the actual message can come forward and win the game of eCommerce. The best lesson one can learn from this book is to stay confident because if you are confused, you may lose the game. Only having the best product won’t help you in eCommerce; the marketing strategy is all you need to speak to the customers and compel them to buy your product.
Atomic Habit is a renowned book by eCommerce founders and leaders which revolves around habits and daily routines. The book talks about building habits and routines that can ultimately change your behavior in the long run. It gives you a stepwise guide to making small improvements and changes in your life that will bring gigantic effects in the long run. This book helps a reader maintain focus on their work by reading more, reflecting more, maintaining a journal, and building better relationships with their employees, colleagues, and customers. This book is the best self-help guide to improve yourself by taking short realistic steps. The best lesson one can get from this book is to manage your business successfully without getting stressed and by only managing yourself.
Linchpin is the person or thing that is important for any organization. The writer Seth Godin talks about linchpins as those people who know what to do at the right time to be successful. Linchpin is labeled as the people who love their work, take challenges, stay loyal to their company and customers, and stay positive in their life. They are the people who are the key components of any successful company. Any eCommerce company can reach heights by hiring such people. This book provides you with the base and helps to create the environment where linchpins can survive and thrive. This book teaches eCommerce leaders to find linchpins who see beyond the surface level to give meaning to everything related to their organization.
The Personal MBA is an antidote to the expensive and time-consuming degree of an MBA. The book talks in detail about marketing, sales, entrepreneurship, operations, productivity, and system designs. The book also covers the four best methods to increase revenue and the iron law of the market. The idea of price uncertainty is also explained in detail in this book. The book helps a reader make better decisions and skip errors by solving problems at the right time. Josh Kaufman teaches people a lot about business in this book by talking about overcoming business cognitive biases and protecting your own boundaries.
The writer of this book Russell Brunson ran thousands of tests to see what works and what doesn’t for a successful online business. All these tests resulted in this book titled ‘Dotcom Secrets,’ which is packed with all the funnels, processes, and scripts used to scale any company online. This book presents the tested and proven techniques for creating and rebuilding your marketing system by defining your ideal customer. This book will change your mindset about customers and about nurturing your relationship with your customers. The best lesson from this book is to engage the customers before selling your product. The more expensive your product gets, the more difficult it becomes to sell it. So, the major point is to build trust and take your customers’ confidence before selling anything.
The 7 Habits of Highly Effective People is a power pack for solving personal and professional problems. The book covers principles or habits that can help you win in every game of life without losing your focus or control over it. The book talks about seven habits that can help you organize your life effectively and truly amazingly. The major problem for every eCommerce organized leader is knowing where to put the focus, time, energy, and resources. Therefore, this book is the best read for all eCommerce leaders to know their focal point. This book will help you strengthen your life, manage your team, seek stakeholders, and stay efficient to get the desired results.
Everybody Writes is suggested by many people from the field of eCommerce step-wise. It is an easy step-wise guide to creating the best and most reliable content to attract suitable customers. The writer of this book Ann Handley talks about the importance of words and how words can attract customers. Ann Handley labels words as the currency that holds great importance in any business area. This Ecommerce book will help you share your message with your customers in style with clarity, brevity, and empathy. The best lesson to be learned from this book is that the skill of writing is one of the biggest skills in the world. Moreover, any marketer can learn this skill by working hard and with unstoppable practice.
Supermaker is a book packed with personal experience and the successful journey of the writer Jaime Schmidt. The writer owned a natural products brand which grew stronger and more successful with time. The writer gives advice about a product, product development, branding, social media marketing, engaging customers, and also scaling. This book proved itself to be one of the best for eCommerce leaders because of its entertainment and informational nature. It will expose you to the secrets of being a true and potential leader.
The E-Myth Revisited is a valuable and interesting read for growing your eCommerce business by telling you the ways to work for your business by breaking down your unjust expectations and assumptions that can dilute your focus. There is no magic in the world that can make everything go smoothly and as per your expectations. The only thing that can do wonders is consistency and focus. Many eCommerce leaders lose money because they are not consistent in what they do. The best lesson one can get from this book is to stay consistent to get the predictable and desired results. The value of staying consistent is greater than you think it is.
The Art of Gathering by Parker argues about the power of meeting and coming closer, but the writer is of the view that the gathering in our lives is so unproductive and baseless. Priya Parker has actually run a lot of high-powered and fruitful gatherings in life around the world and talks about them in this book. The writer tells you what works and what does not work in the field of eCommerce with subtle examples. The writer argues that creating a memorable and meaningful experience for your employees, partners, and even customers is important as an eCommerce leader. This book can help you have a great meeting or any company conference, seminar, or retreat. The best lesson one can get from this book is to check the meeting or gathering agenda and then plan to join it or say ‘No’ to it.
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Ultimate Guide to Link Building by Eric Ward and Garrett French is about one of the key components of SEO: Building Links from Other Websites. People find ink building a challenging and complex part of SEO. This particular book makes it easy for you to build links easily. The book gives plenty of advice and ideas on finding different opportunities in your niche regardless of the type of website you are running. It helps you find the right types of links for your SEO upgrade. This book helps you to:
This book is the New York Times bestseller because of its simple yet exciting knowledge. This book is best for any small business owner or marketing professional who wants to grow their business well. This book will help you generate sales and get desired results on a daily basis. Every day you lose customers because you do not follow a clear path and find five-step new ways to attract your customers. This book provides you with a five-step checklist to cultivate the sales funnel and attract a lot of potential customers. In this book, you will learn:
SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs by John Jantsch and Phil Singleton covers the topics that form the basis of SEO and always stay the mainstream. The basic topics covered in the book are maintaining a good reputation, pay-per-click ads, and creating good content. This book helps people towards designing profitable websites. Even if you are an expert in the field of SEO, this book will help you polish your concepts and will guide you to be a better SEO professional. The book teaches its readers to:
The Art of SEO: Mastering Search Engine Optimization by Eric Enge, Stephan Spencer, and Jessie Stricchiola is considered one of the best books in the area of SEO. The authors of this book are SEO leaders themselves. This book is highly effective for those who want to succeed in the area of SEO. It provides a clear yet comprehensive view of all essential elements of SEO like:
It also contains information outside the SEO box, like content marketing and the importance of social media marketing. The book is ideal for both novice and advanced SEO learners. Apart from the information about SEO, this book also helps owners and professionals to hire the right people for the SEO team in their organization.
Get into bed with Google: Top ranking search optimization by Jon Smith is for anyone who is interested in SEO. To understand SEO, everyone needs to get an idea about Google. This book provides different ideas to boost your information about Google to attract a great audience to your website. The book provides an in-depth discussion of Google in a simple way. The writer Jon Smith used comprehensible language so that everyone could take maximum benefit from it. After reading this book, you can easily get the idea of why search engines fail to find your website and why your content is not ranking on Google as per your expectations. This book covers:
SEO Made Easy: Everything You Need to Know About SEO and Nothing More by Evan Bailyn is an easy read and encourages you to get into SEO because it is not as complex as experts make it sound. The writer unveils all the secrets one needs to know to practice grabbing top search engine spots. Evan Bailyn has spent years knowing the secrets of SEO and then practicing it to see the results. After getting desired results, Bailyn wrote this book to help others who are interested in learning SEO-proven tips and techniques. The book covers the topics like:
Create a Website and Profit: Your A to Z Blueprint for a Successful Website that Converts Visitors into Buyers by Iskra Evtimova is recommended by several SEO specialists. It is an easy guide to creating an SEO-friendly website using a proper step-wise process. The book covers all the basic topics related to SEO. This book talks in-depth about all the minor and major aspects of any website, including the colours, and buttons that every great website contains. The book is written without jargon, so it is easy to create read. The book covers the topics like:
SEO Like I’m 5: The Beginner’s Guide to Search Engine Optimization by Matthew Capala allows you to take a different approach toward SEO. As the title suggests, it is entirely for beginners, but this is not the case. The writer actually presents a different approach in this book towards SEO. The writer wrote this book in a simple and digestible way for everyone to understand easily. The book talks about the 5 C’s of CEO, which are:
The book is visual as compared to other books on SEO. The writer added many colourful images and screenshots for the readers to easily comprehend it. Without a lot of technical knowledge, one can grasp the overall idea presented by the writer. The basic topics covered in this book are:
SEO for Dummies, 7th Edition – The Best Basic Book by Peter Kent is highly popular because of its friendly explanation of intricate and complex topics concerning SEO. This book is a great starting point for those who want to master SEO from scratch. This book teaches its readers to create a website that ranks at the top of search engines with high-volume traffic. The book covers topics like:
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd by Allan Dib suggests readers be systematic. In order to be successful, one needs to follow a proper plan instead of making random acts of marketing. The writer agrees that creating a marketing plan is not easy. Therefore, he helps professionals create a marketing plan that is really fast and simple. It is a one-page plan divided into nine equal squares. This one-page plan can get you to maximum heights. The writer, in this book, talks about:
Keywords for SEO: Actionable Knowledge Bombs to Help you Rank on Google by Itamar Blauer and Andy Woolley is all about SEO keywords. Keywords research is one of the integral parts of the SEO world. Without knowing the art of keywords, it is nearly impossible to be in the top Google results. This book allows you to learn proven steps and techniques to do keyword research to rank your website on the top Google results. This book will help you boost your website ranking by following the step-wise process mentioned in the book. This book teaches you:
The Sassy Way to Ranking #1 in Google – when you have NO CLUE! By Gundi, Gabrielle is more inclined towards WordPress. It is quite helpful for those who want to optimize their websites and blogs. This book has an encouraging tone to get you on the first pages of Google search. The writer suggests you work towards SEO from day one to stay on Google’s top list. This book is for starters and helps you become an SEO expert step by step. The book discovers:
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Today’s online world is all about social media marketing. If you are using a planned social media marketing strategy, then you will surely succeed in your business. This book talks about almost all social media platforms and how online sellers can use these platforms to get in more and more customers. The book details the ways to entrust your customers and build a brand identity that people can rely on. A company needs its customers’ support to stand firm and earn. This book is a perfect read for you to get started with social media marketing.
You can conquer the world of social media by reading this book by Tamar Weinberg. This book gives great and amazing techniques to enter and succeed in the world of digital marketing. All the techniques and strategies presented in the book come from personal experience of Weinberg. The writer uses simple and easy language for everyone to understand and implement the rules easily. The writer uses no specific jargon to complicate things for the readers. The book breaks down each aspect of social media marketing and explains them separately.
Content Chemistry is an interesting book because it comes with relevant images to give a more aesthetic effect. The book offers a step-wise guide to social media marketing. The book is unique because it sees science and theory, connecting content marketing with social media marketing. The book sheds light on the customers’ buying choices and the reasons behind them. This book helps social media marketing agents to create the best content, which helps them sell their products. You can get all the minor and major details of social media marketing by reading this book.
This book is an excellent jargon-free starter for people entering the world of digital marketing. This book gives a step-wise guide to selling more and gaining followers without getting into complications. Both authors have put in their experience and knowledge to state tips and tricks in these books for the readers. Both authors have worked with successful companies like Canva, Apple, etc., where they gained this knowledge of social media marketing and then thought of sharing it with the world. The authors provide a bottom-up approach that can help anyone get a pro at social media marketing. The major goal of this book is to help people in optimizing and get their profits in time.
The writer Avery Schwartz accepts that new businesses and their websites highly crowd the internet. Therefore, it is normal to get lost in this crowd. The only thing that can highlight your website is your social media marketing campaign. The more effort you put into social media marketing, the more you will earn. The techniques presented by Avery Schwartz in this book are really helpful for building successful digital marketing strategies to dive into different social media platforms. The writer also tracks the campaigns and adjusts them based on their performance.
This book encourages social media experts to be bold and blunt in whatever they say or do. The writer Paul Dervan has a vast experience in social media marketing. That experience helped him carve the rules for readers to follow in order to succeed in the world of social media marketing. The writer sheds light on the advice and suggestions of successful social media marketers who have learned from their own failures and successes. The writer has touched upon different sectors of the marketing world. The writer encourages people not to get afraid of failure because failure is the only teacher that helps you grow well.
Social media influencers handle the majority of the digital marketing area. If you want to become an expert in social media marketing, this book will be the best for you. The writer of this book, Brittany Hennessy, remained a blogger and a senior director of influence strategies with different organizations. With his own experience and proven methods, he helped people around the world to get pro in social media marketing by reading this book. This book contains a list of the best social media platforms for gaining followers and sponsors. It is also helpful in knowing the techniques to keep the followers engaged and persuade them to come back for more content.
This book helps you mix technology with social media faster and smarter. These two authors started a small business and converted it into a global business through their smartness. They have presented strategies to help others grow their business at a good pace and stand out among their competitors. The authors suggest that it is mandatory to stay engaged on social media in order to win customers and build trust. The book is filled with advice from experts in this field to help you succeed in social media marketing.
The basic concept of this book lies in the secret that the passion of customers makes a product sell faster. The book is filled with different proven techniques and tips to create and run social media marketing campaigns. Each technique is elaborated using simple and easy steps. Both authors have been involved in many businesses, so their experience talks a lot in this particular book. This book explores fandom in detail and guides the readers to shine their business using the approach of fandom. Fanocracy is a perfect book for those who want to succeed in their business by using the force of fandom.
If you have started your own business and want to market your product, but you don’t have enough knowledge of social media marketing, then this book is for you. This book starts with the basics of social media platforms, like using hashtags and keeping your privacy during online marketing. The book’s humorous tone makes it an exciting read for the readers. The book encourages people to use social media as entertainment instead of just a boring tool for social marketing.
Storytelling is a very effective way to engage humans. People love listening to stories; it is magical for the human brain. Each post that you make on a social media platform can be converted into a mini-story. You can be a wizard and spread the magic of your brand through storytelling. This book is a perfect social media marketing book that revolves around the idea of storytelling and rebuilding your brand story to engage potential customers. The book also suggests that one shouldn’t entirely depend on AI and the internet for marketing purposes; a human brain can do wonders to engage other people around.
Today’s world is a mixture of technology and social media strategies to gain customers and compel them to come back to you. Without having a reliable and firm digital platform, it is nearly impossible to get more customers. The authors of this book have presented different methods to help you succeed in the field of social media marketing. The authors share their secrets to turning a small business into a global business by having a planned and strong social media marketing strategy. The proven strategies presented in the book can help a reader make his brand visible, successful, and compelling.
One of the most important aspects of social media marketing is content writing. Your content can make or break a deal with your customers. Everyone involved in social media marketing is basically a writer. The online words we use in our currency show our faces to the customers. Our writing is a powerful tool that can make us look stupid if used correctly. If we do not focus on our writing, then we will look foolish in the eyes of the customers. This book will guide you to write well using the perfect style, telling the story effectively and emphatically. The writer Ann Handley shared her expert advice on content creation, production, and, lastly, publication.
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Sean Ellis is a person who coined the term “Growth Hacking” a decade ago. This book is a perfect fit for you if you have no idea about growth hacking. Morgan Brown is basically a product and growth executive. Both of them wrote this excellent book about growth hacking using simple and easy language. The book comprises two main parts. The first part deals with the overall idea of growth hacking, methods for growth hacking, and its major processes. In contrast, the second part is a playbook. This part is practical in nature and will teach you the application and implementation of the theory discussed in part one.
All four growth stages are detailed in this book – Acquisition, Activation, Retention, and Monetization. It is one of the best books for marketers and entrepreneurs because it will give away a lot of practical suggestions. It is simple in language, digestible, and packed with tons of practical takeaways. It can help you gather a lot of ideas for your company that are easy to implement.
Andrew Chen is also known as one of the pioneers of growth hacking science. He has been involved in different projects concerning growth hacking. Today, he is among the team who provide tested frameworks, valuable suggestions, and tested observations through this book to help other businesses flourish. The book compares Retention with Acquisition and comes with the idea that Retention is far more important than Acquisition.
The book teaches you to learn authentic growth experiments and the common mistakes that one should avoid. The book enables you to answer the major questions concerning your business, like how to calculate your gross. For free acquisition, why does every business depend on a mechanism? How to get the right customer’s breed? How to point out the magic moment of my product?
Traction is an excellent book written by two hardworking and successful entrepreneurs. Gabriel is the founder of DuckDuckGo, which is one of the most popular search engines. Justin is also a founder of many successful startups. The book Traction talks about each type of startup. It covers all details, like why some startups succeed and others fail.
The book proves that startups fail due to their failure to build a product. A startup fails when it fails to attract people and build customers. The book provides different tips, strategies, and techniques for businesses to grow and succeed. The authors include interviews taken from the most successful companies covering Wikipedia, Reddit, and Hubspot. This book is filled with advice, suggestions, and valuable insights by authors that can hugely benefit your startup.
As compared to other writers in growth hacking, Wes Bush is a new entry, but he made his own space with his valuable suggestions and proven techniques in this area. Product-led Growth is a beautiful book that focuses on the idea of “PLG” (Product Led Growth), which is basically an end-user-focused growth model. It entirely depends on the product as a primary thing to drive the customers and expansion of business. The product is placed at the center of PLG. This idea makes the product the driving force for acquiring, activating, and retaining customers instead of marketing strategies. The book covers:
Growth Hacking – Silicon Valley’s Best Kept Secret is another wonderful option for those interested in learning about growth hacking. Raymond Fong was an engineer who realized later in his life that his passion lies in marketing, and he became one of the most famous growth marketers and consultants. At the same time, Chad Riddersen started his journey in banking but ended up in a growth consultancy.
Both writers presented their own growth framework, which they label as an “Automated Sales Process” (ASP). This idea focuses more on customers and delivery rather than on administrative tasks. The ideas presented in the book are of high value because real-life examples of famous companies around the world back them up. The book explains the techniques that work for others and how those practices can benefit your business.
Startup Evolution Curve – From Idea to Profitable and Scalable Business is considered a guiding brand for your next startup. It is written by a scientist cum marketer. The writer Donatas Jonikas visited and observed 1,447 founders of startups from around the world. He also took interviews with successful startup founders. Moreover, he also interviewed those who weren’t able to succeed in their startup. He explains all the ideas in his book to share the experiences of others that benefited them and the mistakes which made them fall.
The book starts with the value proportion, overall business environment, and then the competitive analysis. Afterward, it moves towards creating a minimally viable product and evaluating the profit and growth. The book moves ahead with the idea of fundraising and product launch. The next phase of the book covers profit hacking and creating viral loops. Lastly, the book talks about marketing strategies to run a successful business. The book also contains free templates and samples to start your dream business.
Nir Eyal was the one who highlighted ‘Retention’ in the world of growth marketing. He is a behavioral engineering expert with his own tech startup. As the title suggests, the book talks about the ‘Hooked Model,’ which teaches you to focus on one product and use it time and again without giving it a second thought. The ‘Hooked Mode’ comprises four phases – Trigger, Action, Reward, and Investment.
The first phase, ‘Trigger,’ outs something in motion. The second phase, ‘Action’, is an expectation for the third stage. The third phase, ‘Reward,’ is subdivided into three categories: the tribe, the hunt, and the self. The last stage, Investment, enables you to get the time and commitment from the user’s end. This book is a great read for those who want to know more about themselves by knowing more about their products.
The Paper Plane Plan is one of the books which compels you to highlight important parts or to take notes while reading it. This book’s strategies and tips are practical, well-written, and easily digestible. A reader gets so much involved in this book that he has to pick and write the strategies that can work best for his business.
This book focuses on B2B services rather than products and SaaS. The book provides a detailed stepwise guide to B2B businesses that are looking forward to expanding their business. Every B2B professional can get a lot from this book. The book covers marketing basics, buyer personas, and customer perceptions. Afterward, the book delves into more complex and advanced concepts of selecting marketing ideas and scaling your marketing without extra effort.
Growth hacking is famous for its no-budget potential. Small startups are not high in terms of investment, operations, and connections. Whereas successful businesses even grow at a high rate without marketing plans. Johan Berger explains this idea in the book Contagious: Why Things Catch On. He gets into human psychology and talks about it. He explains the science behind the popularity of something.
The book comprises six parts. All parts cover the basic phenomenon and the human psyche. The writer mixes up the human psyche and emotions with business strategies that can help you get profit. The writer draws comparisons between successful companies and asks you to choose anyone. Afterward, he explains each phenomenon in detail to make a reader understand the science of growth hacking.
The writer spent hours daily collecting growth hacks from the internet for his business, and he put these hacks on the internet and got up to 1700 subscribers without any marketing strategy. So, he decided to compile all valuable hacks and get them published in the form of a book. The book is the same as the title suggests – 101 Growth Hacks.
The book teaches you to increase email opt-ins and conversion rates. The writer tells you how to write catchy headlines, unlock viral marketing, and control offline word of mouth. The hacks presented in this book can help you inspire and grow your business in the right direction. The writer used a simple tone and language to make it easy for the readers to understand and implement these hacks for their business.
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