- Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success by Sean Ellis & Morgan Brown
- The Growth Handbook: Brought to you by Intercom by Des Traynor, Karen Peacock, & Andrew Chen
- Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg & Justin Mares
- Product-Led Growth: How to Build a Product That Sells Itself by Wes Bush
- Growth Hacking: Silicon Valley’s Best Kept Secret by Raymond Fong & Chad Riddersen
- Startup Evolution Curve: From Idea to Profitable and Scalable Business by Donatas Jonikas
- Hooked: How to Build Habit-Forming Products by Nir Eyal
- The Paper Plane Plan: Growth hacking techniques especially for the B2B service industry by Ross Davies
- Contagious: Why Things Catch On by Johan Berger
- Top 101 Growth Hacks: The best growth hacking ideas that you can put into practice right away by Aladdin Happy
Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success by Sean Ellis & Morgan Brown
Sean Ellis is a person who coined the term “Growth Hacking” a decade ago. This book is a perfect fit for you if you have no idea about growth hacking. Morgan Brown is basically a product and growth executive. Both of them wrote this excellent book about growth hacking using simple and easy language. The book comprises two main parts. The first part deals with the overall idea of growth hacking, methods for growth hacking, and its major processes. In contrast, the second part is a playbook. This part is practical in nature and will teach you the application and implementation of the theory discussed in part one.
All four growth stages are detailed in this book – Acquisition, Activation, Retention, and Monetization. It is one of the best books for marketers and entrepreneurs because it will give away a lot of practical suggestions. It is simple in language, digestible, and packed with tons of practical takeaways. It can help you gather a lot of ideas for your company that are easy to implement.
The Growth Handbook: Brought to you by Intercom by Des Traynor, Karen Peacock, & Andrew Chen
Andrew Chen is also known as one of the pioneers of growth hacking science. He has been involved in different projects concerning growth hacking. Today, he is among the team who provide tested frameworks, valuable suggestions, and tested observations through this book to help other businesses flourish. The book compares Retention with Acquisition and comes with the idea that Retention is far more important than Acquisition.
The book teaches you to learn authentic growth experiments and the common mistakes that one should avoid. The book enables you to answer the major questions concerning your business, like how to calculate your gross. For free acquisition, why does every business depend on a mechanism? How to get the right customer’s breed? How to point out the magic moment of my product?
Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg & Justin Mares
Traction is an excellent book written by two hardworking and successful entrepreneurs. Gabriel is the founder of DuckDuckGo, which is one of the most popular search engines. Justin is also a founder of many successful startups. The book Traction talks about each type of startup. It covers all details, like why some startups succeed and others fail.
The book proves that startups fail due to their failure to build a product. A startup fails when it fails to attract people and build customers. The book provides different tips, strategies, and techniques for businesses to grow and succeed. The authors include interviews taken from the most successful companies covering Wikipedia, Reddit, and Hubspot. This book is filled with advice, suggestions, and valuable insights by authors that can hugely benefit your startup.
Product-Led Growth: How to Build a Product That Sells Itself by Wes Bush
As compared to other writers in growth hacking, Wes Bush is a new entry, but he made his own space with his valuable suggestions and proven techniques in this area. Product-led Growth is a beautiful book that focuses on the idea of “PLG” (Product Led Growth), which is basically an end-user-focused growth model. It entirely depends on the product as a primary thing to drive the customers and expansion of business. The product is placed at the center of PLG. This idea makes the product the driving force for acquiring, activating, and retaining customers instead of marketing strategies. The book covers:
- 7 roles of product-led team
- Stopping customers churn
- Transforming free trial users into paying customers
- Maximizing your customer’s lifetime value
Growth Hacking: Silicon Valley’s Best Kept Secret by Raymond Fong & Chad Riddersen
Growth Hacking – Silicon Valley’s Best Kept Secret is another wonderful option for those interested in learning about growth hacking. Raymond Fong was an engineer who realized later in his life that his passion lies in marketing, and he became one of the most famous growth marketers and consultants. At the same time, Chad Riddersen started his journey in banking but ended up in a growth consultancy.
Both writers presented their own growth framework, which they label as an “Automated Sales Process” (ASP). This idea focuses more on customers and delivery rather than on administrative tasks. The ideas presented in the book are of high value because real-life examples of famous companies around the world back them up. The book explains the techniques that work for others and how those practices can benefit your business.
Startup Evolution Curve: From Idea to Profitable and Scalable Business by Donatas Jonikas
Startup Evolution Curve – From Idea to Profitable and Scalable Business is considered a guiding brand for your next startup. It is written by a scientist cum marketer. The writer Donatas Jonikas visited and observed 1,447 founders of startups from around the world. He also took interviews with successful startup founders. Moreover, he also interviewed those who weren’t able to succeed in their startup. He explains all the ideas in his book to share the experiences of others that benefited them and the mistakes which made them fall.
The book starts with the value proportion, overall business environment, and then the competitive analysis. Afterward, it moves towards creating a minimally viable product and evaluating the profit and growth. The book moves ahead with the idea of fundraising and product launch. The next phase of the book covers profit hacking and creating viral loops. Lastly, the book talks about marketing strategies to run a successful business. The book also contains free templates and samples to start your dream business.
Hooked: How to Build Habit-Forming Products by Nir Eyal
Nir Eyal was the one who highlighted ‘Retention’ in the world of growth marketing. He is a behavioral engineering expert with his own tech startup. As the title suggests, the book talks about the ‘Hooked Model,’ which teaches you to focus on one product and use it time and again without giving it a second thought. The ‘Hooked Mode’ comprises four phases – Trigger, Action, Reward, and Investment.
The first phase, ‘Trigger,’ outs something in motion. The second phase, ‘Action’, is an expectation for the third stage. The third phase, ‘Reward,’ is subdivided into three categories: the tribe, the hunt, and the self. The last stage, Investment, enables you to get the time and commitment from the user’s end. This book is a great read for those who want to know more about themselves by knowing more about their products.
The Paper Plane Plan: Growth hacking techniques especially for the B2B service industry by Ross Davies
The Paper Plane Plan is one of the books which compels you to highlight important parts or to take notes while reading it. This book’s strategies and tips are practical, well-written, and easily digestible. A reader gets so much involved in this book that he has to pick and write the strategies that can work best for his business.
This book focuses on B2B services rather than products and SaaS. The book provides a detailed stepwise guide to B2B businesses that are looking forward to expanding their business. Every B2B professional can get a lot from this book. The book covers marketing basics, buyer personas, and customer perceptions. Afterward, the book delves into more complex and advanced concepts of selecting marketing ideas and scaling your marketing without extra effort.
Contagious: Why Things Catch On by Johan Berger
Growth hacking is famous for its no-budget potential. Small startups are not high in terms of investment, operations, and connections. Whereas successful businesses even grow at a high rate without marketing plans. Johan Berger explains this idea in the book Contagious: Why Things Catch On. He gets into human psychology and talks about it. He explains the science behind the popularity of something.
The book comprises six parts. All parts cover the basic phenomenon and the human psyche. The writer mixes up the human psyche and emotions with business strategies that can help you get profit. The writer draws comparisons between successful companies and asks you to choose anyone. Afterward, he explains each phenomenon in detail to make a reader understand the science of growth hacking.
Top 101 Growth Hacks: The best growth hacking ideas that you can put into practice right away by Aladdin Happy
The writer spent hours daily collecting growth hacks from the internet for his business, and he put these hacks on the internet and got up to 1700 subscribers without any marketing strategy. So, he decided to compile all valuable hacks and get them published in the form of a book. The book is the same as the title suggests – 101 Growth Hacks.
The book teaches you to increase email opt-ins and conversion rates. The writer tells you how to write catchy headlines, unlock viral marketing, and control offline word of mouth. The hacks presented in this book can help you inspire and grow your business in the right direction. The writer used a simple tone and language to make it easy for the readers to understand and implement these hacks for their business.
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