How to Increase Sales on E-commerce Websites?

Engaging content plays a vital role in increasing sales on e-commerce websites. However, you must follow several strategies to make your content engaging and attractive. Therefore, we have piled up the most useful tactics to engage the audience.

Portray Products Attractively

Customers have to rely on images and videos in online shopping. So, portray your products in the best way to capture the customers’ attention.

If a product is physically appealing, the sales ratio automatically increases. The same is the case with the digital representation of products. Better representation attracts more customers and eventually becomes a reason for boosting sales.

Set Competitive Prices

Reasonable prices have a significant impact on the sales of the products. Many tools and software allow customers to compare prices from different websites. So, keep your prices reasonable to get the maximum sales.

Study the competitors' pricing strategy before setting the prices of your products. A complete research and market analysis will help you to get reliable information about pricing strategies.

Ensure Social Media Presence

Social media platforms help a lot to flourish your business. It's the best place to promote an online business through free and paid marketing campaigns.

Your social media followers are no less than an asset to your business. Therefore, you can obtain sales by using several social media platforms. A handy "SHOP NOW" button can take your audience directly to the website.

Build Customer Trust

Ask yourself, why should customers purchase your products? Please give them a reason to buy your products. Make your brand trustworthy by offering reliable services.

Keep things simple and transparent. Also, make promises in promotional campaigns that you can fulfill.

Focus on Quality

Quality should be the priority. You can only retain customers with high-quality products and services. Also, no business can increase sales without customer retention.

High-quality products will help you to get positive reviews and high ratings. You can mention the rating and reviews on the website to gain customers' trust.

Create Video Content

High-quality video content will help you to boost your business sales. Video content is perfect for showing the keen details of your products. In addition, an engaging voice-over in the video can be a game changer for your business. So, upload mixed content based on photos and videos to effectively portray the products and services.

Simplify the Shopping Process

A complex buying process can complicate things for an ordinary person. So, simplify the shopping process as much as you can. The interface should be easy to use, and add a "help" button for further assistance.

Make sure users get the products ordered in 2 to 3 simple steps. The steps may include the following:

Add to cart

Add details

Check out

Offer 24/7 Customer Support

You can satisfy your customers with the quality of your services. So, offer 24/7 customer support to your customers. Timely answering customer queries can help you to obtain instant sales. Also, you can help customers in the purchasing process to ensure smooth transactions.

Maximum interaction with customers will also keep them engaged. Order confirmation texts or discount updates will help you to get potential customers.

Offer Deals and Discounts

Frequently offer deals and discounts to obtain maximum sales. Remember to update your regular customers about new deals and discounts.

Mention the discount offers very clearly to capture the audience's attention instantly. Following are some examples of deals and discounts:

Buy one get one free

20% discount

Discount vouchers

Discount codes

Discount on 1st order

Stay connected with loyal customers and send them discount codes to retain customers. Discounts on 1st order also help to capture new customers.

Mention Reviews and Ratings

Mention the rating and reviews on your website. Most customers make the buying decision after reading other customers' reviews. So, it helps to gain customers' trust. Your website also looks attractive, professional, and authentic, with ratings and reviews on each product.

Conduct Social Media Marketing Campaigns

Paid and unpaid marketing is a widespread practice in e-commerce. Regularly posting content can help you to obtain organic followers.

Some e-commerce marketing tactics include the following:

Affiliate marketing

Paid ads on Facebook, Instagram, and other platforms

Email marketing

Conversion Optimization Tactics

Conversion rate optimization (CRO) turns visitors into buyers. Key tactics:

• Above-the-fold clarity: Place your value proposition, hero image, and primary CTA where users see them without scrolling.
• Trust signals: Security badges, payment icons, guarantees, and testimonials near the add-to-cart button.
• Single-column checkout: Reduce friction; avoid forcing account creation for guest checkout.
• Exit-intent offers: Pop-ups or modals with a small discount when users move to leave can recover 10–15% of abandoning visitors.
• Sticky add-to-cart: On long product pages, keep the CTA visible so users can add to cart without scrolling back up.
• Urgency and scarcity: "Only 3 left," "Sale ends in 2 hours," and low-stock indicators (when honest) boost conversion.

CRO Metrics to Monitor

| Metric | Healthy Benchmark | Action if Below Benchmark | |--------|-------------------|---------------------------| | Add-to-cart rate | 8–12% of product page visitors | Improve product presentation, reviews, and trust | | Cart abandonment rate | Under 70% | Simplify checkout, offer guest checkout, reduce friction | | Checkout completion rate | Above 65% of those who reach checkout | Fix form length, errors, and unexpected costs | | Average order value (AOV) | Growing over time | Implement upsells, bundles, free-shipping thresholds | | Conversion rate (overall) | 2–4% for typical stores | Run A/B tests on landing pages and checkout |

A/B Testing Best Practices

Run controlled experiments to improve conversion:

1. Test one variable at a time: Button color, headline, or layout — not all at once.
2. Use sufficient traffic: Aim for at least 100 conversions per variant before drawing conclusions.
3. Run tests long enough: Minimum one week, ideally two, to capture day-of-week effects.
4. Prioritize high-impact pages: Homepage, category pages, product pages, and checkout.
5. Document and iterate: Log results and build a culture of continuous testing.

Common tests: headline changes, CTA copy, product image layouts, and checkout field reduction.

Estimate Your E-Commerce Investment

Before scaling marketing and optimization, understand your build and operational costs. Use our website cost calculator to estimate development and maintenance. For custom e-commerce builds and conversion-focused design, our e-commerce development team delivers stores built for growth.

Key Takeaways

E-commerce is a field of high competition. So, analyze your business requirements and apply the appropriate strategies to get the best out of your efforts. Sometimes you need to do proper market research to get enough sales. However, we have summed up some best practices to increase the sales ratio of your online business.