We migrate WordPress sites to Next.js — converting PHP templates to React components, moving content to a headless CMS, and delivering 90+ Core Web Vitals scores. Every URL redirected, every ranking preserved, every page faster.
ZTABS WordPress to Next.js Migration: We migrate WordPress sites to Next.js — converting PHP templates to React components, moving content to a headless CMS, 300+ clients, 500+ projects. Houston, TX.
ZTABS provides WordPress to Next.js migration — We migrate WordPress sites to Next.js — converting PHP templates to React components, moving content to a headless CMS, and delivering 90+ Core Web Vitals scores. Every URL redirected, every ranking preserved, every page faster. Our capabilities include content migration, headless CMS setup, Next.js frontend build, and more.
Migrated 40+ WordPress sites to Next.js — every migration ships with full 301 redirect maps and page-by-page Lighthouse comparisons; typical Core Web Vitals jump from 40–60 (mobile) to 90+ post-migration.
WordPress served you well, but it's holding you back. Plugin bloat, slow page loads, security patches, hosting complexity, and a PHP codebase that modern developers don't want to touch. Next.js solves all of these problems while keeping what WordPress does well — content management.
A WordPress to Next.js migration doesn't mean losing your content workflow. We move your content to a headless CMS (Sanity, Contentful, Payload, or Strapi) that gives editors an even better writing experience than WordPress, while the Next.js frontend serves pages in under 1 second with static generation, image optimization, and edge caching built in. The typical performance improvement is dramatic: WordPress sites scoring 40–60 on Google's Core Web Vitals consistently score 90–98 after migration to Next.js.
That's not just a vanity metric — Google uses Core Web Vitals as a ranking factor, and faster sites convert better (every 100ms of load time improvement increases conversion by ~1%). Our migration process is methodical. We start by crawling every page of your WordPress site: URLs, content, metadata, images, internal links, redirect chains, structured data, and custom functionality.
We build the new Next.js site in parallel with your live WordPress site, so there's zero disruption during development. When the new site is ready, we run an automated comparison — every page, every URL, every meta tag — to verify parity. Cutover happens in under 30 minutes with DNS switching, and we monitor Google Search Console daily for 60 days post-launch.
We've migrated sites ranging from 50-page marketing sites to 5,000+ page content platforms. The content volume doesn't scare us — we use AI-assisted content extraction and transformation pipelines that handle bulk migrations efficiently.
Part of our Platform Migration Services — explore all migration paths including WordPress, Magento, WooCommerce, and legacy system modernization.
Core capabilities we deliver as part of our WordPress to Next.js migration.
Extract all pages, posts, custom post types, ACF fields, media, and metadata from WordPress and restructure for the new CMS.
Set up Sanity, Contentful, Payload, or Strapi as your new CMS with an editing experience your team will prefer over WordPress.
Convert WordPress templates to React components with static site generation, image optimization, and responsive design.
Complete URL mapping, 301 redirects, meta tag migration, structured data, XML sitemaps, and canonical tags — nothing gets lost.
Replace WordPress plugins with purpose-built APIs and services — forms, analytics, search, auth, and integrations.
Deliver 90+ Core Web Vitals with static generation, edge caching, lazy loading, and optimized asset delivery on Vercel.
Our team picks the right tools for each project — not trends.
Next.js transforms web applications into high-performance, SEO-friendly platforms that drive user engagement and boost conversion rates. Leverage its capabilities to streamline your development process and accelerate time-to-market, ensuring your business stays ahead of the competition.
Harness the power of React to accelerate your development process, enhance user experiences, and drive ROI. With its component-based architecture, React allows businesses to build dynamic applications that are both scalable and maintainable, ensuring long-term success in a competitive landscape.
Node.js empowers businesses to build scalable applications with unparalleled speed and efficiency. By leveraging its non-blocking architecture, organizations can deliver seamless user experiences and accelerate time-to-market, driving innovation and growth.
TypeScript is a typed superset of JavaScript that adds static type checking and enhanced tooling. Catch errors at compile time, improve code maintainability, and accelerate development with world-class IDE support.
WordPress powers 43% of the web. Build custom themes, plugins, headless setups with Next.js, and WooCommerce stores. Leverage its massive ecosystem for rapid delivery and ongoing maintenance.
Every WordPress to Next.js migration project follows a proven delivery process with clear milestones.
Crawl every page, URL, plugin, custom field, and integration on your WordPress site to define the full migration scope.
Choose the headless CMS and Next.js architecture that matches your content model, team workflow, and scaling needs.
Export all WordPress content — pages, posts, media, ACF fields, Yoast SEO data — using automated extraction pipelines.
Build the Next.js frontend with all page templates, navigation, search, forms, and interactive components.
Map every WordPress URL to its Next.js equivalent, implement 301 redirects, and verify all SEO signals in staging.
Switch DNS to the new site with minimal downtime, then monitor rankings, traffic, and functionality for 60 days.
What sets us apart for WordPress to Next.js migration.
We've built 17 of our own products on Next.js. We know the target platform inside out — not just in theory.
We're experts in both platforms. We understand WordPress internals (hooks, custom post types, ACF) and Next.js architecture deeply.
Every migration we've done has preserved or improved search rankings within 30 days of launch.
We use AI for content extraction, URL pattern matching, and automated visual comparison testing to ensure nothing gets missed.
We run the old and new sites in parallel and cut over with DNS switching. Most migrations have under 30 minutes of actual downtime.
We monitor Google Search Console, fix edge cases, and optimize the new site for 60 days after launch — included in every migration.
Projects typically start from $10,000 for MVPs and range to $250,000+ for enterprise platforms. Every engagement begins with a free consultation to scope your requirements and provide a detailed estimate.
Across our portfolio, we track delivery patterns to improve outcomes. Our internal data from 2023-2026 shows:
| Alternative | Best For | Cost Signal | Biggest Gotcha |
|---|---|---|---|
| WP plugins (WP Offload, Flying Pages, Rocket.net) for speed | Sites wanting speed gains without migrating — optimize existing WP stack. | $30–$300/month (indicative). | Plugins get you from 40 to 75 Core Web Vitals; past that, WP's rendering model is the bottleneck. Next.js goes 90+. Plugin stacking also creates brittle update chains that break every WP core release. |
| WordPress VIP / WP Engine Enterprise | High-traffic WordPress sites committed to the ecosystem, needing managed performance. | $2K–$20K/month (indicative). | Solves hosting problems but not rendering model — PHP + MySQL on every request limits best-case p95 latency. Great for editor-heavy workflows; poor if users demand sub-second pages. |
| Static site generators (Gatsby, Eleventy, Astro) | Marketing sites where ISR/streaming isn't required and build time isn't an issue. | $0–$99/month hosting (indicative). | Build-time regeneration doesn't scale past ~5K pages — a large catalog blog with 10K posts takes 40+ min to build. Next.js ISR handles this gracefully. |
| Boutique migration specialist (ZTABS tier) | Sites with 500+ posts, custom ACF types, WooCommerce, or membership/paywall needing a careful SEO-preserving move. | $120–$180/hour; $15K–$120K per engagement (indicative). | We require 2 weeks of pre-migration audit (URL inventory, schema extraction, inbound link map) — non-negotiable. Projects that skip audit lose 20%+ of organic traffic in month 2. |
| Big digital agencies (Wunderman, Publicis Sapient) | Fortune 500 with regulated content, multi-brand, and 50K+ page corpus. | $200–$400/hour; $300K–$2M engagements (indicative). | Partners scope, offshore executes. 6–12 month timelines typical. For mid-market (<$10M revenue), 3× cost premium vs. boutique without proportional quality gain. |
Migration cost vs. WP hosting savings. A WordPress site on WP Engine Premium ($300/month) + plugins ($100/month) + 10 hrs/month dev maintenance ($1.5K) = $23K/year. Post-migration Next.js on Vercel Pro ($20/month) + headless CMS ($99/month) + 3 hrs/month dev ($450) = $7K/year. Savings: $16K/year. Migration cost $35K, payback 26 months on hosting alone — but Core Web Vitals improvements typically lift conversions 10–20%, making the true payback 6–12 months for revenue-driving sites. SEO revenue preservation vs. migration cost. A site earning $300K/year from organic traffic that drops 30% post-migration loses $90K over the recovery period (6 months avg). A $35K SEO-preserving migration investment (vs. $18K cheap migration) avoids that loss — 1.9× ROI on the premium alone. For organic-heavy sites (>50% traffic from search), always pay for SEO-preserving migration. Headless CMS vs. staying on WP admin. Sanity/Contentful at $99–$399/month. WP Admin at $0 (already paid for). Headless wins when (a) content team manages multi-channel (web + mobile + email), (b) you want structured content with references, or (c) publishing velocity >50 items/week. Below 20 items/week, WP Admin + headless frontend (custom Gutenberg-to-Next pipeline) is often the pragmatic hybrid.
Migrated posts had 2,400 image refs still pointing to example.com/wp-content/uploads/; once old WP was decommissioned, all images 404'd. Fix: always rewrite image URLs during import AND serve images via a CDN with old-URL fallback for 90 days. Use a crawler post-launch to find any remaining hardcoded wp-content strings.
Old WP: example.com/feed/. New Next.js: example.com/rss.xml. 8K RSS subscribers saw no new posts for 3 months. Fix: implement the OLD feed URL path in Next.js (or 301 redirect it to the new path — most RSS readers follow 301s), and post a 'we moved' note in one final old-path feed entry before cutover.
WP posts used Gutenberg blocks; import to Sanity flattened everything to a single HTML field. Editors couldn't use block-based editing without manual re-authoring all 1,200 posts. Fix: use Gutenberg→Sanity Portable Text converters (or build one) that preserve block structure. Budget 1–2 weeks for conversion tooling on content-heavy sites.
Old WP used Relevanssi for full-text search; new Next.js had no replacement — basic Algolia index missed synonyms and typo tolerance the team relied on. Fix: audit the old search's features (synonyms, boosting, faceting) and configure Algolia/Typesense/Meilisearch to match BEFORE cutover. Test top 100 real queries pre/post.
Editors couldn't preview unpublished posts on the new Next.js site because Sanity's preview auth wasn't wired correctly — they had to publish-then-fix. Morale crashed in week 1. Fix: always ship preview mode + live-preview (Sanity stega, Contentful Preview API) from day 1 AND train editors on it before cutover. Schedule a 2-hour training session with editorial leadership.
Verified reviews from real client engagements — sourced from our public testimonial archive and Clutch profile.
My experience is throughout positive. Communication, service, the short response times and the flawless execution of a challenging topic was absolutely great. ZTABS is definitely my first choice again.
Christian Neff
Bank Software Advisory · Bank Software Advisory
Fintech
Fantastic Agency! I couldn't fault them even if I tried. They always go above and beyond to meet your expectations and always produces quality work. Thank you ZTABS.
Stephanie Kal
CEO · Beauty Finder Australia
Marketplace
It has been great working with ZTABS. They bounce off the ideas along the way. Amazing Experience.
Joel Rowe
CEO · Drill Quoter
Marketplace
We don't just contract — we ship and operate our own software. 17 products in production.
Find answers to common questions about our WordPress to Next.js migration.
We extract all content from WordPress using the REST API and direct database access — pages, posts, custom post types, ACF fields, Yoast SEO data, media files, and metadata. We then restructure this content for your chosen headless CMS (Sanity, Contentful, Payload, or Strapi) and build Next.js page templates that render it. The result is the same content, better performance, and a modern editing experience.
We build production-grade AI systems — from machine learning models and LLM integrations to autonomous agents and intelligent automation. 17 production SaaS products shipped, 300+ clients served.
We build modern web applications using Next.js, React, and Node.js — from marketing sites and dashboards to full-stack SaaS platforms. Every project ships with responsive design, SEO optimization, and performance scores above 90 on Core Web Vitals.
We build native iOS, Android, and cross-platform mobile apps using Swift, Kotlin, React Native, and Flutter. From consumer apps with social features to enterprise tools with offline sync — we deliver polished, high-performance applications from concept to App Store and Play Store.
End-to-end SaaS development from MVP to scale — multi-tenancy, Stripe billing, role-based access, and cloud-native architecture. We have built and shipped 17 SaaS products of our own, serving 50,000+ users. Next.js, Node.js, PostgreSQL, AWS and Vercel.
Get a free consultation and project estimate for your WordPress to Next.js migration project. No commitment required.
