How We Approach Data Analytics & BI
Most businesses sit on valuable data locked in spreadsheets, databases, and SaaS tools — but lack the infrastructure to extract actionable insights. ZTABS builds custom data analytics and business intelligence solutions that connect your data sources, transform raw data into clean models, and present insights through interactive dashboards and automated reports. We design ETL/ELT pipelines using dbt, Apache Airflow, and custom Python scripts to pull data from databases (PostgreSQL, MySQL, MongoDB), APIs (Salesforce, Stripe, HubSpot, Google Analytics), files (CSV, Excel), and data warehouses (BigQuery, Snowflake, Redshift).
Our visualization layer is built with tools your team already knows — Metabase, Grafana, and Apache Superset for self-serve BI, or custom React dashboards with D3.js and Recharts when you need a branded analytics experience embedded in your product. We also build predictive analytics models using Python (pandas, scikit-learn) for forecasting, anomaly detection, and customer segmentation. For real-time analytics, we implement streaming pipelines with Apache Kafka or event-driven architectures that update dashboards as data flows in.
Every engagement starts with a data audit to understand your sources, quality, and business questions. Analytics projects range from $15K for dashboard development to $80K+ for full data platform builds including warehousing, ETL, and visualization layers.