SaaS Pricing Calculator

Model your pricing strategy with real metrics. Input your costs and targets to calculate MRR, LTV, CAC ratio, and get suggested pricing tiers.

Your SaaS Metrics

Monthly Active Users

Avg Revenue Per User ($/month)

Monthly Churn Rate: 5%

Customer Acquisition Cost ($)

Hosting Cost Per User ($/month)

Support Cost Per User ($/month)

Target Gross Margin: 80%

Monthly Recurring Revenue

$29,000

Annual Recurring Revenue

$348,000

Customer Lifetime Value

$580

SaaS Health Check

LTV:CAC Ratio5.8x

Healthy (target: 3x+)

Gross Margin94.8%

Strong SaaS margin (75%+)

CAC Payback3.4 months

Good payback period

Monthly Churn5%

Average — focus on retention

Monthly Cost Breakdown

Hosting costs$500/mo

Support costs$1,000/mo

Total COGS$1,500/mo

Gross Profit$27,500/mo

Min price for 80% margin$7.50/user/mo

Suggested Pricing Tiers

Starter

$9/mo

Individual / Small teams

✓Core features
✓Email support
✓Up to 3 users
✓Basic analytics

Professional

$29/mo

Growing teams

✓All Starter features
✓Priority support
✓Up to 20 users
✓Advanced analytics
✓Integrations

Business

$79/mo

Mid-market / Enterprise

✓All Professional features
✓Dedicated support
✓Unlimited users
✓Custom integrations
✓SSO / SAML
✓SLA

Suggested prices based on your cost structure and target margin. Adjust based on competitive analysis and customer willingness to pay.

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How to Price Your SaaS Product

SaaS pricing is one of the most impactful decisions you'll make. Getting it right accelerates growth; getting it wrong leaves money on the table or kills your conversion rate.

Key SaaS Pricing Metrics

MRR (Monthly Recurring Revenue): Your predictable monthly income from subscriptions
ARR (Annual Recurring Revenue): MRR × 12 — used for valuation and planning
LTV (Lifetime Value): Total revenue from an average customer before they churn
CAC (Customer Acquisition Cost): Total cost to acquire one customer
LTV:CAC Ratio: Target 3:1 or higher for a healthy SaaS business
Gross Margin: Target 75%+ for SaaS (best-in-class is 80-90%)

Common SaaS Pricing Models

Per-seat pricing: Charge per user (Slack, Notion). Scales with team size.
Usage-based pricing: Charge by usage (AWS, Twilio). Aligns cost with value.
Tiered pricing: 3-4 tiers with increasing features (most common model).
Flat-rate pricing: One price for everything (simple, but limits revenue).
Freemium: Free tier + paid upgrades (Spotify, Dropbox). High volume needed.

Pricing Best Practices

Price on value delivered, not cost to serve
Offer annual billing with 15-20% discount to reduce churn
Include a free trial (14 days) rather than a permanently free tier
Review and adjust pricing every 6-12 months
Always have an enterprise tier with "Contact Us" pricing

Need help building your SaaS product? Our SaaS development team has built products from MVP to scale. Read our SaaS development cost breakdown and SaaS metrics guide for more insights.