SaaS Pricing Calculator

Model your pricing strategy with real metrics. Input your costs and targets to calculate MRR, LTV, CAC ratio, and get suggested pricing tiers.

Your SaaS Metrics

Monthly Active Users

Avg Revenue Per User ($/month)

Monthly Churn Rate: 5%

Customer Acquisition Cost ($)

Hosting Cost Per User ($/month)

Support Cost Per User ($/month)

Target Gross Margin: 80%

Monthly Recurring Revenue

$29,000

Annual Recurring Revenue

$348,000

Customer Lifetime Value

$580

SaaS Health Check

LTV:CAC Ratio5.8x

Healthy (target: 3x+)

Gross Margin94.8%

Strong SaaS margin (75%+)

CAC Payback3.4 months

Good payback period

Monthly Churn5%

Average — focus on retention

Monthly Cost Breakdown

Hosting costs$500/mo

Support costs$1,000/mo

Total COGS$1,500/mo

Gross Profit$27,500/mo

Min price for 80% margin$7.50/user/mo

Suggested Pricing Tiers

Starter

$9/mo

Individual / Small teams

✓Core features
✓Email support
✓Up to 3 users
✓Basic analytics

Professional

$29/mo

Growing teams

✓All Starter features
✓Priority support
✓Up to 20 users
✓Advanced analytics
✓Integrations

Business

$79/mo

Mid-market / Enterprise

✓All Professional features
✓Dedicated support
✓Unlimited users
✓Custom integrations
✓SSO / SAML
✓SLA

Suggested prices based on your cost structure and target margin. Adjust based on competitive analysis and customer willingness to pay.

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When this calculator is the wrong tool

• You haven't spoken to 20 prospects yet. SaaS pricing math without willingness-to-pay data is fiction. Run pricing interviews first; model second.
• Your contracts are enterprise-bespoke. Negotiated annual contracts with seat floors and committed-use discounts don't fit a per-seat or per-tier model. Build a deal calculator instead.
• You sell to consumers (B2C). Consumer SaaS economics — churn rates, CAC payback, viral coefficients — sit on different math. This calculator is built for B2B subscription products.
• You're modeling marketplace take-rate. Take-rate, GMV, and two-sided activation aren't SaaS subscription metrics — different model.
• You need a build-cost number. Use the software cost estimatorfor build pricing, not subscription economics.

Real numbers — two worked examples

Two SaaS pricing scenarios at common B2B price points. Inputs and the calculator's output. Verified Apr 2026.

Scenario	Inputs	Calculator output
Minimal — early-stage, single tier	$49/seat/month, 200 customers averaging 5 seats, 4% monthly churn, $400 CAC, 78% gross margin	~$49K MRR, ~$589K ARR, LTV ~$956 per seat, LTV:CAC ~2.4:1 (under 3:1 target — cut CAC or raise price)
Typical — three-tier B2B SaaS	Tiers at $99 / $299 / $899/month, 1,200 customers (60/30/10% mix), 2% monthly churn, $1,100 blended CAC, 82% gross margin	~$246K MRR, ~$2.95M ARR, blended LTV ~$8,400, LTV:CAC ~7.6:1 (healthy growth range)

How to Price Your SaaS Product

SaaS pricing is one of the most impactful decisions you'll make. Getting it right accelerates growth; getting it wrong leaves money on the table or kills your conversion rate.

Key SaaS Pricing Metrics

MRR (Monthly Recurring Revenue): Your predictable monthly income from subscriptions
ARR (Annual Recurring Revenue): MRR × 12 — used for valuation and planning
LTV (Lifetime Value): Total revenue from an average customer before they churn
CAC (Customer Acquisition Cost): Total cost to acquire one customer
LTV:CAC Ratio: Target 3:1 or higher for a healthy SaaS business
Gross Margin: Target 75%+ for SaaS (best-in-class is 80-90%)

Common SaaS Pricing Models

Per-seat pricing: Charge per user (Slack, Notion). Scales with team size.
Usage-based pricing: Charge by usage (AWS, Twilio). Aligns cost with value.
Tiered pricing: 3-4 tiers with increasing features (most common model).
Flat-rate pricing: One price for everything (simple, but limits revenue).
Freemium: Free tier + paid upgrades (Spotify, Dropbox). High volume needed.

Pricing Best Practices

Price on value delivered, not cost to serve
Offer annual billing with 15-20% discount to reduce churn
Include a free trial (14 days) rather than a permanently free tier
Review and adjust pricing every 6-12 months
Always have an enterprise tier with "Contact Us" pricing

Need help building your SaaS product? Our SaaS development team has built products from MVP to scale. Read our SaaS development cost breakdown and SaaS metrics guide for more insights.

Related Resources

How to Use the SaaS Pricing Calculator

Enter your cost structure — Input your monthly infrastructure costs, support costs, and cost per customer to establish your baseline.
Set target metrics — Define your desired gross margin, LTV:CAC ratio, and target customer count.
Choose a pricing model — Select per-seat, usage-based, tiered, or flat-rate to see how each model affects MRR.
Review calculated metrics — The tool computes MRR, ARR, LTV, CAC payback period, and gross margin in real time.
Get suggested pricing tiers — Based on your inputs, the calculator recommends Starter, Pro, and Enterprise price points.

Common Use Cases

Founders modeling pricing for a new SaaS product before launch
Product teams evaluating the revenue impact of switching from flat-rate to tiered pricing
Finance teams forecasting ARR growth scenarios for board presentations
Startup founders preparing unit economics for investor pitch decks
Growth teams calculating how much they can spend on customer acquisition (CAC budget)
Comparing pricing strategies before building with a SaaS development partner

Frequently Asked Questions

What is a healthy LTV:CAC ratio for SaaS?

A 3:1 LTV:CAC ratio is the benchmark for a healthy SaaS business — meaning your customer lifetime value is three times the cost to acquire them. Below 3:1 suggests you are spending too much on acquisition; above 5:1 may mean you are under-investing in growth.

Should I offer monthly or annual billing?

Offer both. Annual billing reduces churn and improves cash flow — incentivize it with a 15 to 20 percent discount. Most successful SaaS companies see 30 to 50 percent of customers on annual plans.

How often should I revisit my SaaS pricing?

Review pricing every 6 to 12 months or when you add significant new features. Most SaaS companies underprice their product. Small price increases (10 to 20 percent) often have minimal churn impact but significant revenue uplift.

Use the ROI Calculator to model the financial impact, or read more on our SaaS solutions page.