Shopify · E-commerce Development
Shopify for B2B E-commerce: Shopify Plus B2B ships native company accounts, customer-specific price lists, Net 30 terms, and PO checkout at $2,300/mo — an 80% faster launch than SAP Hybris and 40x cheaper than Salesforce B2B Commerce.
Shopify Plus now provides native B2B features that previously required expensive enterprise platforms like Salesforce Commerce or SAP Hybris. B2B-specific pricing (customer-specific catalogs, volume discounts, net payment terms), company accounts with multiple buyers, purchase...
ZTABS builds b2b e-commerce with Shopify — delivering production-grade solutions backed by 500+ projects and 10+ years of experience. Shopify Plus now provides native B2B features that previously required expensive enterprise platforms like Salesforce Commerce or SAP Hybris. B2B-specific pricing (customer-specific catalogs, volume discounts, net payment terms), company accounts with multiple buyers, purchase orders, and draft orders are built into the platform. Get a free consultation →
500+
Projects Delivered
4.9/5
Client Rating
10+
Years Experience
Shopify is a proven choice for b2b e-commerce. Our team has delivered hundreds of b2b e-commerce projects with Shopify, and the results speak for themselves.
Shopify Plus now provides native B2B features that previously required expensive enterprise platforms like Salesforce Commerce or SAP Hybris. B2B-specific pricing (customer-specific catalogs, volume discounts, net payment terms), company accounts with multiple buyers, purchase orders, and draft orders are built into the platform. Shopify Functions customize checkout logic for B2B workflows. For manufacturers, distributors, and wholesalers moving B2B sales online, Shopify provides enterprise commerce capabilities at a fraction of the cost and implementation time of traditional B2B platforms.
Assign unique price lists per company. Each B2B customer sees their negotiated prices, volume discounts, and payment terms — not retail pricing.
B2B companies have multiple buyers, approvers, and locations. Company accounts manage permissions, spending limits, and shipping addresses per location.
Offer Net 30, Net 60, or custom payment terms. Generate invoices and track payments without third-party financing tools.
B2B buyers place repeat orders from previous order history or CSV upload. Streamline the reordering process that drives 70% of B2B revenue.
Building b2b e-commerce with Shopify?
Our team has delivered hundreds of Shopify projects. Talk to a senior engineer today.
Schedule a CallSource: Grand View Research
Launch B2B on Shopify alongside your D2C store on the same platform. Sharing product catalog, inventory, and fulfillment across B2B and D2C reduces operational complexity.
Shopify has become the go-to choice for b2b e-commerce because it balances developer productivity with production performance. The ecosystem maturity means fewer custom solutions and faster time-to-market.
| Layer | Tool |
|---|---|
| Platform | Shopify Plus |
| B2B Features | Shopify B2B / Wholesale Channel |
| Customization | Shopify Functions |
| API | Admin API / Storefront API |
| ERP | NetSuite / SAP integration |
| Payments | Shopify Payments / Invoice |
A Shopify B2B store uses the B2B channel to create company accounts with buyer roles (purchaser, manager, admin). Each company gets assigned price lists with negotiated rates. Volume pricing rules automatically calculate discounts at quantity breaks.
The checkout supports purchase orders — buyers reference PO numbers and the order is invoiced with Net 30 terms. Draft orders let sales reps create orders on behalf of customers, apply custom discounts, and send payment links. Shopify Functions customize checkout validation — minimum order amounts, product restrictions, and shipping rule overrides for B2B.
ERP integration (NetSuite, SAP) syncs inventory, orders, and customer data bidirectionally. The self-service portal lets buyers track orders, view invoices, and reorder from history without contacting sales.
| Alternative | Best For | Cost Signal | Biggest Gotcha |
|---|---|---|---|
| Shopify Plus B2B | Wholesalers and D2C brands running B2B alongside consumer on one catalog | $2,300/mo base, scales with GMV above $800K/mo | No native CPQ, requisition approval chains max 2 levels, and EDI needs third-party app |
| BigCommerce B2B Edition | Mid-market distributors who need quoting and price lists without Shopify app stack | $400-1,500/mo plus B2B Edition add-on | Smaller app ecosystem — custom workflows often require developer builds rather than off-the-shelf |
| Adobe Commerce B2B | Manufacturers with 100K+ SKUs, multi-warehouse, and complex quote workflows | $40K-150K/yr license plus implementation | 6-12 month implementation; infrastructure and patching remain your responsibility on non-Cloud editions |
| Salesforce B2B Commerce | Enterprises already standardized on Salesforce CRM and Service Cloud | $100K+/yr plus $250-500/seat | Requires Apex/LWC developers; TCO routinely exceeds Shopify Plus by 40-50x over three years |
Shopify Plus B2B costs $27,600/yr in platform fees plus roughly $30,000-$60,000 in implementation for a mid-market launch. SAP Hybris or Salesforce B2B typically run $150,000-$300,000 in year-one license and services. Break-even against those incumbents is immediate on month one for any team that would otherwise sign a SAP contract. Against a DIY WooCommerce B2B build ($15,000 implementation, $200/mo hosting), Shopify Plus crosses over at roughly $1.8M annual GMV — the point where Plus throughput, 99.99% SLA, and automated tax across 50 states outweigh the $25,000/yr fee delta.
B2B customers browsing while logged out see retail pricing; without careful catalog-visibility rules or a gated subdomain, your negotiated wholesale rates leak into public search results
Shopify marks the order as "payment pending" for 30 days but does not dunning, age receivables, or sync to QuickBooks/NetSuite without a paid app like Resolve or Kickfurther
You get Admin and Buyer only — no per-location spend caps or multi-level approval beyond one reviewer, which breaks for enterprise buyers used to Coupa-style workflows
Our senior Shopify engineers have delivered 500+ projects. Get a free consultation with a technical architect.