Digital Marketing for Healthcare
Transform your healthcare business with custom digital marketing solutions. We understand the unique challenges of the healthcare and medical technology industry and build solutions that address them.
Healthcare Industry Challenges We Solve
We understand the unique demands of the healthcare and medical technology industry and build solutions that address them head-on. With a market size of $974B projected by 2027, thehealthcare sector demands technology partners who truly understand the industry.
HIPAA Compliance & Data Security
Healthcare organizations must ensure all patient data is encrypted, access-controlled, and audit-logged per HIPAA regulations. Violations can result in fines up to $1.9 million per incident, making compliance a non-negotiable requirement for every software system.
Electronic Health Records Integration
Connecting with existing EHR systems like Epic, Cerner, and Allscripts requires deep knowledge of HL7 FHIR standards and complex API integrations. Data must flow seamlessly between systems while maintaining integrity and patient privacy.
Patient Portal Development
Modern patients expect digital self-service: online appointment scheduling, prescription management, telehealth visits, and access to their health records. These portals must be intuitive, accessible (ADA/Section 508 compliant), and work flawlessly on mobile devices.
Telemedicine & Remote Care Platforms
Post-pandemic telehealth demand remains high. Platforms need real-time video with low latency, secure file sharing for medical images, electronic prescriptions, and integration with billing systems — all while maintaining HIPAA compliance across every interaction.
How We Help Healthcare Businesses
Our team brings deep healthcare domain knowledge combined with technical excellence to deliver solutions that work in the real world — not just in demos.
HIPAA-Compliant Architecture
We build systems with encryption at rest and in transit, role-based access control, comprehensive audit logging, and BAA-ready infrastructure from day one — not bolted on after the fact.
EHR/EMR Integration Expertise
Our team has hands-on experience with HL7 FHIR, SMART on FHIR, CDA, and direct integration with major EHR platforms, ensuring your systems connect seamlessly with the broader healthcare data ecosystem.
Patient Engagement Platforms
We build patient-facing applications that drive engagement: intuitive portals, mobile health apps, automated appointment reminders, and communication tools that improve outcomes and satisfaction scores.
Secure, Scalable Infrastructure
Healthcare platforms must handle sensitive data at scale. We deploy on HIPAA-eligible cloud infrastructure (AWS, Azure, GCP) with automated scaling, disaster recovery, and 99.99% uptime targets.
Our Digital Marketing Capabilities for Healthcare
We bring deep digital marketing expertise to healthcare projects:
Search Engine Optimization
Boost your organic visibility and drive qualified traffic
Pay-Per-Click Advertising
Targeted campaigns that maximize your ad spend ROI
Social Media Marketing
Engage your audience and build brand awareness
Content Marketing
Compelling content that converts visitors into customers
Email Marketing
Personalized campaigns that nurture leads and drive sales
Analytics & Reporting
Data-driven insights to optimize your campaigns
Healthcare Digital Marketing Use Cases
Here are some of the most common digital marketing projects we deliver for healthcare businesses:
Patient portals with appointment scheduling and medical record access
Telehealth platforms with real-time video and e-prescriptions
Clinical trial management systems with FDA 21 CFR Part 11 compliance
Healthcare analytics dashboards for population health management
Remote patient monitoring with IoT wearable integration
Revenue cycle management and medical billing automation
Healthcare Compliance & Regulations
Healthcare software must comply with HIPAA (Health Insurance Portability and Accountability Act), HITECH, FDA 21 CFR Part 11 for clinical systems, and HL7 FHIR for data interoperability. State-level regulations may add additional requirements. Our development process includes compliance verification at every stage.
Healthcare Technology Trends in 2026
The healthcare IT market is projected to reach $974 billion by 2027. Key trends include AI-powered diagnostics, remote patient monitoring through IoT wearables, precision medicine driven by genomic data platforms, and the shift toward value-based care models that require sophisticated outcomes tracking software.
Staying ahead of these trends requires a technology partner who invests in continuous learning and experimentation. At ZTABS, our engineers regularly work with emerging technologies and can help you evaluate which trends are worth adopting now and which are better to watch.
Frequently Asked Questions
Common questions about digital marketing for healthcare
The healthcare industry has unique requirements including hipaa compliance & data security and electronic health records integration. Off-the-shelf solutions often can't address these specific needs. Custom digital marketing ensures your solution is tailored to healthcare workflows and compliance requirements. The $974B projected by 2027 market size reflects the massive opportunity for companies that invest in purpose-built technology.
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Business?
Get custom digital marketing tailored to the healthcare and medical technology industry. Free consultation included.