Color Palette Generator
Generate harmonious color schemes from any base color. Get complementary, analogous, triadic, and split-complementary palettes with contrast ratios.
Our web design team creates cohesive brand palettes and design systems that ensure accessibility and visual consistency across your website and marketing materials.
Get a Custom Design QuoteUnderstanding Color Theory for Web Design
Color choices impact how users perceive and interact with your website. Professional web design leverages color theory to create visually appealing, accessible interfaces that reinforce brand identity and improve user experience.
Palette Types Explained
Complementary colors sit opposite each other on the color wheel and create high contrast. They work well for call-to-action buttons and important UI elements. Analogous palettes use colors adjacent on the wheel and feel cohesive—ideal for brand consistency. Triadic schemes use three evenly spaced hues for vibrant, balanced designs. Split-complementary combines a base color with two neighbors of its complement for contrast without the tension of true complements.
Color Accessibility Matters
WCAG (Web Content Accessibility Guidelines) recommends a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text against its background. Our tool shows contrast ratios against white and black so you can quickly assess readability. Choose colors that meet these ratios for text to ensure your site is accessible to users with low vision.
Brand Colors and Design Systems
A consistent color system strengthens brand recognition across your website, marketing materials, and products. Start with one primary brand color and use palette generators to expand into a full system. Document your palette with hex codes, usage guidelines, and contrast notes for your team and stakeholders.
Need Professional Web Design?
Our web design team creates custom color systems and design systems tailored to your brand. We combine color theory, accessibility best practices, and modern UI/UX patterns to deliver websites that look great and perform.