We designed and deployed a multi-agent orchestration platform over 12 weeks — a coordinated system of 6 specialized AI agents managing e-commerce operations across all 4 sales channels, with human oversight and escalation for complex decisions.
Agent Architecture: Pricing Agent — the pricing agent monitored competitive prices and adjusted the company's pricing across all channels: data collection (scraped competitor prices from Amazon (direct API), Walmart (marketplace API), Google Shopping (Merchant Center API), and competitor websites (custom scrapers) — processing 180,000 price data points daily across 8,400 SKUs and 40+ competitor sellers), pricing logic (each SKU had a pricing model defined by: floor price (minimum acceptable price based on cost + minimum margin), target price (optimal price for margin + volume balance), competitive position rules (match lowest price, undercut by X%, or premium pricing based on product differentiation), channel-specific rules (Amazon pricing to maintain Buy Box position, Shopify pricing at MSRP with promotional discounts, Walmart pricing to meet price parity requirements), and volume-based adjustments (lower prices on slow-moving inventory, maintain or increase prices on fast-selling items approaching stockout)), and execution (automated price updates across all 4 channels — with safety guards: maximum price change per day (15% decrease, 10% increase — preventing algorithm errors from causing dramatic price swings), margin floor enforcement (never pricing below defined minimum margin regardless of competitive pressure), and human approval required for price changes affecting more than $10,000 in projected monthly revenue).
Inventory Agent — the inventory agent managed demand forecasting, reorder planning, and multi-channel allocation: demand forecasting (ML-based demand forecasting by SKU and channel — incorporating seasonality (outdoor gear has dramatic seasonal patterns — camping equipment peaks May-August, cold weather gear peaks October-January), trend detection (identifying products with accelerating or decelerating demand), promotional impact (adjusting forecasts for planned promotions and sales events), and external signals (weather forecasts affecting outdoor activity, camping/hiking trend data from Google Trends)), inventory allocation (optimizing inventory distribution across fulfillment locations — FBA allocation (calculating optimal FBA inventory levels based on Amazon sales velocity, FBA storage costs, and inbound shipping lead times — the agent planned FBA shipments 4-6 weeks ahead to prevent stockouts while minimizing long-term storage fees), warehouse allocation (maintaining sufficient stock for Shopify and Walmart orders fulfilled from the company's warehouse), and safety stock calculation (dynamic safety stock levels based on demand variability and supplier lead time variability)), and purchase order management (generating purchase orders when inventory dropped below reorder points — selecting suppliers based on price, lead time, and quality history — coordinating with the procurement team for approval of orders above $25,000).
Customer Service Agent — the customer service agent handled routine customer inquiries across all channels: inquiry classification (classifying incoming inquiries into categories: order status (35%), return/refund (20%), product questions (15%), shipping (10%), account issues (5%), complaints (5%), and other (10%)), automated resolution (fully automated responses for: order status inquiries (pulling real-time tracking data and providing status updates — "Your order shipped via UPS Ground on October 8 and is currently in transit. Estimated delivery: October 12.
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Advertising Agent — the advertising agent managed PPC campaigns across Amazon, Google, and Meta: bid optimization (adjusting keyword and product bids based on conversion rate, ROAS target, budget constraints, and competitive landscape — the agent processed bid adjustments every 4 hours for Amazon (120,000 active keywords across 2,400 campaigns) and daily for Google Shopping and Meta), budget allocation (distributing daily advertising budget across campaigns based on performance — shifting budget from underperforming campaigns to high-ROAS campaigns within defined guardrails), negative keyword management (identifying and adding negative keywords that were consuming budget without generating conversions — reducing wasted ad spend by eliminating irrelevant search terms), and new keyword discovery (analyzing search term reports to identify high-potential keywords not currently targeted — generating recommendations for new campaign creation or existing campaign expansion).
Orchestration Layer — the coordination system that managed inter-agent communication and conflict resolution: shared state (a central state store containing current inventory levels, pricing, sales velocity, advertising performance, and customer service metrics — updated in real-time by all agents), conflict resolution (when agents had conflicting objectives — example: pricing agent wants to lower prices to compete, but inventory agent detects the product is approaching stockout — the orchestration layer applied resolution rules: if days of supply < 14, pricing agent must maintain or increase prices regardless of competitive pressure), scheduled coordination (daily orchestration cycle: 6:00 AM — inventory agent generates overnight sales reports and updated demand forecasts; 7:00 AM — pricing agent incorporates updated demand data into pricing decisions; 8:00 AM — advertising agent adjusts bids and budgets based on updated pricing and inventory levels; throughout day — customer service agent handles inquiries and reports trends; 9:00 PM — all agents generate daily performance reports for human review), and human oversight dashboard (real-time dashboard showing all agent activity, decisions, and performance metrics — with one-click override capability for any agent decision — daily email summary highlighting key decisions, anomalies, and escalations requiring human attention).