Our Dubai real estate automation strategy focuses on the three highest-impact workflow categories: lead-to-close sales automation, tenant lifecycle management, and property management operations. We have delivered automation projects for brokerages, developers, and property management firms across Dubai and Abu Dhabi, giving us firsthand knowledge of how DLD systems, Ejari portals, and developer CRM APIs actually behave in production, including their quirks, rate limits, and the specific error handling patterns that reliable automations require.
For sales automation: lead arrives from Property Finder, Bayut, website form, or Facebook ad → instantly assigned to the appropriate agent based on language, specialty, and availability → WhatsApp greeting sent automatically via official WhatsApp Business API (not personal WhatsApp — this matters for RERA compliance and message reliability) → lead scored based on inquiry details and source → follow-up sequence triggered (Day 1: property details and virtual tour link, Day 3: comparable properties if no response, Day 7: market update relevant to their interest area) → when lead responds, conversation handed to agent with full context → meeting booked via calendar integration → after viewing, automated feedback request → offer stage triggers SPA generation workflow. All of this runs on Make or n8n with WhatsApp Business API, Salesforce/HubSpot, and Google Calendar.
For property management: Ejari registration automation (tenant contract signed → data extracted → Ejari form pre-filled → submitted for registration → status tracked), rent collection monitoring (payment due dates tracked → reminder WhatsApp 7 days before → overdue notification to owner and tenant → escalation workflow for persistent non-payment), and maintenance request management (tenant WhatsApp message → auto-categorized by issue type → vendor assigned based on category and availability → work order generated → completion tracked → tenant satisfaction survey sent).