Senior WordPress to Next.js migration talent and rates in Automotive
Senior WordPress to Next.js migration engineers serving automotive run roughly $110–$160/hr. Stack realities for this combination: CDK / Reynolds DMS + AutoTrader feeds + Salesforce Auto Cloud — common integrations: CDK / Reynolds / Tekion DMS, AutoTrader + Cars.com inventory feeds, CarFax + Kelley Blue Book. Inventory + pricing pages; DTC funnel restricted by state law
What WordPress to Next.js migration actually requires in 2026
2026 migration stack: Next.js 14/15 App Router, headless WP via WPGraphQL or REST API, Sanity/Payload CMS for those abandoning WP entirely, Vercel/Cloudflare Pages hosting, Algolia/Typesense for search, and Cloudinary/Mux for media. Custom-post-types map to GraphQL fragments. Migration engineers must read PHP comfortably (to understand what's being migrated), reason about Next.js SSG/ISR caching, handle 301 redirect maps for SEO preservation, and own the cutover window. Mid-level Next.js devs without WP fluency miss 30% of the underlying behaviors.