WordPress to Next.js Migration for Fashion
Transform your fashion business with custom wordpress to next.js migration solutions. We understand the unique challenges of the fashion and apparel industry and build solutions that address them.
ZTABS provides custom wordpress to next.js migration for fashion — addressing visual commerce & brand experience and size, fit & returns technology. We build solutions tailored to the fashion and apparel industry using technologies like Next.js, React, Node.js. Get a free consultation →
Fashion Industry Challenges We Solve
We understand the unique demands of the fashion and apparel industry and build solutions that address them head-on. With a market size of $1.7T global fashion industry, $120B online, thefashion sector demands technology partners who truly understand the industry.
Visual Commerce & Brand Experience
Fashion is fundamentally visual. E-commerce platforms must deliver editorial-quality imagery, lookbook-style browsing, video content, and lifestyle context that communicates brand identity — not just product specs. Page speed must remain fast despite image-heavy layouts.
Size, Fit & Returns Technology
Returns cost the fashion industry $218 billion annually, with 42% driven by poor fit. Solving the fit problem requires virtual try-on technology, AI-powered size recommendations, detailed size charts, and user-generated fit reviews — reducing returns while building confidence in online purchases.
Seasonal Inventory & Fast Fashion Cycles
Fashion operates on 4-8 seasonal collections per year, each requiring inventory planning, markdown management, and demand forecasting months in advance. Fast fashion brands need even faster cycles — designing, producing, and listing new items in weeks, not months.
Influencer & Social Commerce
Fashion brands increasingly sell through influencers and social media. This requires affiliate tracking, social storefront management, UGC integration, live shopping capabilities, and analytics that attribute sales to specific creators and campaigns.
How We Help Fashion Businesses
Our team brings deep fashion domain knowledge combined with technical excellence to deliver solutions that work in the real world — not just in demos.
Stunning Visual Storefronts
We build fashion e-commerce experiences that feel like editorial magazines: full-bleed imagery, lookbook layouts, video backgrounds, and smooth animations — all optimized for performance with lazy loading, WebP images, and CDN delivery.
AR Virtual Try-On & Fit Tech
We integrate augmented reality try-on experiences and AI-powered size recommendation engines that reduce return rates by 25-50%. Our solutions use computer vision, body measurement algorithms, and purchase history data to recommend the right size.
Dynamic Inventory & Merchandising
We build inventory systems that handle seasonal drops, pre-orders, limited editions, and markdown optimization. Our merchandising tools use AI to automatically sort product listings by conversion likelihood and manage dynamic pricing.
Social Commerce Integration
We connect your store to TikTok Shop, Instagram Shopping, and influencer platforms with automated product syncing, affiliate tracking, UGC galleries, and shoppable content that turns social engagement into revenue.
WordPress to Next.js Migration Capabilities We Apply to Fashion
- ✓Content Migration
Extract all pages, posts, custom post types, ACF fields, media, and metadata from WordPress and restructure for the new CMS.
- ✓Headless CMS Setup
Set up Sanity, Contentful, Payload, or Strapi as your new CMS with an editing experience your team will prefer over WordPress.
- ✓Next.js Frontend Build
Convert WordPress templates to React components with static site generation, image optimization, and responsive design.
- ✓SEO Preservation
Complete URL mapping, 301 redirects, meta tag migration, structured data, XML sitemaps, and canonical tags — nothing gets lost.
- ✓Plugin Replacement
Replace WordPress plugins with purpose-built APIs and services — forms, analytics, search, auth, and integrations.
- ✓Performance Optimization
Deliver 90+ Core Web Vitals with static generation, edge caching, lazy loading, and optimized asset delivery on Vercel.
Fashion WordPress to Next.js Migration Use Cases
Here are some of the most common wordpress to next.js migration projects we deliver for fashion businesses:
Luxury fashion e-commerce with editorial browsing experience
AR virtual try-on for glasses, makeup, or clothing
Subscription fashion boxes with personalization algorithms
B2B wholesale ordering platforms for fashion brands
Sustainable fashion marketplace with provenance tracking
Influencer affiliate management and performance analytics
How We Handle Fashion Compliance
Fashion e-commerce must comply with textile labeling laws (FTC Textile Rules), country-of-origin marking requirements, consumer protection regulations for online sales, ADA accessibility for e-commerce, advertising disclosure rules for influencer marketing (FTC guidelines), and sustainability claims regulation (EU Green Claims Directive).
Every fashion project we deliver includes compliance verification at each phase — from architecture design through deployment and ongoing maintenance.
Fashion Trends We're Building For
Fashion tech trends include AI-generated design tools, 3D virtual sampling (reducing physical samples by 50%+), blockchain for supply chain transparency and authenticity verification, resale/circular fashion marketplaces, digital fashion for metaverse avatars, and hyper-personalization through AI styling assistants.
Talk to us about applying these trends to your fashion project →
Frequently Asked Questions
Common questions about wordpress to next.js migration for fashion
The fashion industry has unique requirements including visual commerce & brand experience and size, fit & returns technology. Off-the-shelf solutions often can't address these specific needs. Custom wordpress to next.js migration ensures your solution is tailored to fashion workflows and compliance requirements. The $1.7T global fashion industry, $120B online market size reflects the massive opportunity for companies that invest in purpose-built technology.
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Get custom wordpress to next.js migration tailored to the fashion and apparel industry. Free consultation included.