We built a dual mobile app (advisor app + client app) over 14 weeks. Advisor AI mobile app (weeks 1-9). Meeting preparation AI: the advisor app generating AI-powered meeting briefs — the advisor selecting a client and receiving within 30 seconds: portfolio performance summary (returns, attribution, benchmark comparison — AI-generated narrative, not just numbers: "Portfolio gained 4.2% this quarter, outperforming the benchmark by 0.8%. Key contributors: overweight technology (+1.1%) and underweight energy (-0.3%). Detractors: fixed income allocation underperformed by 0.2% due to duration positioning"), market events (AI-curated list of market events relevant to the specific client's holdings — earnings from held companies, sector news, and macro events affecting the portfolio.
Each event: summarised with relevance to the client's positions), action items from last meeting (pulled from CRM — what was discussed, what actions were agreed, status of each action), and suggested talking points (AI-generated based on portfolio activity, market conditions, and the client's investment objectives — "Consider discussing increased allocation to international equities given valuation gap and the client's expressed interest in global diversification"). The meeting preparation: reduced from 2-3 hours to 5 minutes. In-meeting portfolio tool: iPad-optimised interface for client meetings — clear, visual portfolio display (designed for showing to clients, not internal analyst view), interactive "what-if" modelling (advisor and client exploring: "What happens if we increase bond allocation by 5%?
" — AI showing impact on expected return, risk, and income), rebalancing proposal (advisor creating rebalancing proposals during the meeting — AI suggesting optimal trades based on the target allocation, tax considerations, and transaction costs), and all in one application (no switching between systems — portfolio, market data, CRM, and financial planning in a single mobile experience). Voice-to-CRM: after meetings, the advisor dictating meeting notes — the AI: transcribing the dictation, extracting key discussion points, identifying action items, creating CRM tasks with due dates, and generating a formatted meeting summary. CRM update: completed in 2 minutes of dictation rather than 30-45 minutes of manual entry. Client AI mobile app (weeks 5-12). Client portfolio dashboard: clients seeing their portfolio in real-time (vs. waiting for quarterly statements) — portfolio value, performance, and allocation visualised clearly. AI-generated commentary: personalised portfolio narrative updated weekly — "Your portfolio gained 1.2% this week, now up 8.
4% year-to-date. Your technology holdings contributed 0.6% as the sector rallied on AI spending data." The commentary: making portfolio performance understandable without requiring financial expertise. Secure messaging: clients communicating with their advisor through in-app messaging — AI-powered auto-response for routine questions (account balance, performance, upcoming meetings) with escalation to the advisor for non-routine inquiries. Advisor notification: the advisor receiving client message summaries — AI categorising messages by urgency (routine information request vs. urgent concern requiring immediate response). Document vault: clients accessing statements, tax documents, and financial plans within the app — AI-powered document search ("find my 2023 tax report"). Push notifications: AI-curated notifications to clients — market events affecting their portfolio (not every market move, but significant events relevant to their holdings), upcoming meeting reminders, and action item follow-ups. Enterprise integration (weeks 3-12).
Backend integration: the mobile apps connecting to: portfolio management system (Black Diamond — real-time portfolio data via API), CRM (Salesforce — client records, meeting history, and task management), market data (Refinitiv — real-time market prices, news, and economic data), financial planning (eMoney — financial plan data for in-meeting reference), and compliance (trade order compliance checking — ensuring proposed rebalancing trades comply with firm policies before execution). Authentication: Azure AD SSO — advisors and clients authenticating with firm credentials. Advisor access: role-based (advisors seeing only their clients). Client access: individual client portal (each client seeing only their portfolio). Security: SOC 2 compliant infrastructure, data encryption at rest and in transit, and biometric authentication (Face ID, fingerprint). Testing and deployment (weeks 11-14). Advisor pilot: 10 advisors using the app for 3 weeks — conducting real client meetings, testing voice-to-CRM, and providing feedback on AI meeting preparation quality.
AI quality review: senior advisors reviewing AI-generated meeting briefs for accuracy and appropriateness — identifying 8 areas where AI commentary needed refinement (overly specific performance attribution, inappropriate market predictions, and missing disclaimers). Client pilot: 50 clients (selected from pilot advisors' client base) using the client app for 2 weeks — testing portfolio viewing, messaging, and document access. Client feedback: "I check my portfolio more often now than I check Instagram" (UHNW client, $25M portfolio). Full deployment: rolled out to all 85 advisors and 2,400 clients over 4 weeks — supported by training sessions and a dedicated support channel for the first month.